New requirements for Sponsored Brands product collection ads
In my ads manager there is this notice in a red outlined box
'We’ve changed the requirements for Sponsored Brands product collection ads
All new and edited product collection ads now require a custom image. Ads without a custom image won't deliver and won't receive impressions after May 31, 2024. On average, Sponsored Brands ads with branded creative, such as a custom image, generate a 50% increase in CTR and 60% increase in branded search than ads with only product images (Amazon internal data, 2022).'
Can anyone give more insight as to this matter and what it will mean for advertisers?
New requirements for Sponsored Brands product collection ads
In my ads manager there is this notice in a red outlined box
'We’ve changed the requirements for Sponsored Brands product collection ads
All new and edited product collection ads now require a custom image. Ads without a custom image won't deliver and won't receive impressions after May 31, 2024. On average, Sponsored Brands ads with branded creative, such as a custom image, generate a 50% increase in CTR and 60% increase in branded search than ads with only product images (Amazon internal data, 2022).'
Can anyone give more insight as to this matter and what it will mean for advertisers?
1 reply
Blake_Amazon
Hey @Seller_EzU7dlHbPvtoZ, the Grow Your Business category of the Forums will be the best place to ask Advertising questions!
-Blake
