Hello @KAMALA_Stores1

Virgil here to assist.

Based on my observations from your post, I want to provide you with a sense of direction moving forward.

Firstly, the Cancellation Rate (CR) is all seller-cancelled orders as a percentage of total orders during a given 7-day or 30-day time period.

CR only applies to seller-fulfilled orders. This metric includes all order cancellations initiated by the seller, or when an order is cancelled automatically by Amazon because the seller has not shipped and ship-confirmed the order within 24 hours of the Estimated Ship Date, with the exception of those that are requested by the customer using the order-cancellation options in their Amazon account.

Pending orders that are cancelled by the customer directly on Amazon are not included. Our policy is that sellers maintain a CR under 2% in order to sell on Amazon. A CR above 2% may result in account deactivation.

Every Order Cancellation leads to very poor Customer experience. It is important to ensure that products which you have listed on Amazon are in stock and available to ship. When you cancel an order placed by a Buyer before fulfillment, it is usually because the product is out of stock. We expect you to keep inventory updated on Seller Central and try to minimise such issues. High Cancellation Rates are a problem that can impact your ability to sell. In the short term, it also negatively affects your bottom line because an unfulfilled order is lost revenue to your company.

Sellers are recommended to keep the Cancellation Rate under 2% to enable good Customer experience and maintain good Seller performance metrics. To avoid impacting these metrics, we recommend that you ship out your orders by Estimated Ship Date.

Consistent poor performance may result in poor Customer experience and could lead to enforcement action including loss of selling privileges on amazon.in.

For more details, please visit Cancellation rate.

Secondly, in order to get an in-depth understanding of your featured offer deactivation, we would request you to kindly post the email pertaining to the same.

Thank you for your post. I hope my response is beneficial towards your business.

Best Regards,
Virgil.