As of June 1, 2024 Returns processing fee Is the average return rate appropriate? Is it reasonable to use the mean to represent individuals?
Hello, everyone,
As a seller specializing in kitchen category products, I've recently encountered a challenge. My products are priced over $50 and are complex to assemble, making them prone to returns, while sales are not as high as lower-priced products. This increases the return rate and directly affects the business.
I believe Amazon's current return rate threshold isn't fair or reasonable because it doesn't consider differences in price and sales volume. For instance, the average return rate for a category might be 8%, but for high-priced, low-volume products, this should be adjusted appropriately. If research shows the average return rate for high-priced products is 10%, it should be handled accordingly, rather than applying the same rule across all products.
Therefore, I suggest Amazon divides products into different tiers based on price and sales and sets different return rate thresholds accordingly. I hope this suggestion will gain attention and lead to improvements. What do you all think? Let's discuss together.
As of June 1, 2024 Returns processing fee Is the average return rate appropriate? Is it reasonable to use the mean to represent individuals?
Hello, everyone,
As a seller specializing in kitchen category products, I've recently encountered a challenge. My products are priced over $50 and are complex to assemble, making them prone to returns, while sales are not as high as lower-priced products. This increases the return rate and directly affects the business.
I believe Amazon's current return rate threshold isn't fair or reasonable because it doesn't consider differences in price and sales volume. For instance, the average return rate for a category might be 8%, but for high-priced, low-volume products, this should be adjusted appropriately. If research shows the average return rate for high-priced products is 10%, it should be handled accordingly, rather than applying the same rule across all products.
Therefore, I suggest Amazon divides products into different tiers based on price and sales and sets different return rate thresholds accordingly. I hope this suggestion will gain attention and lead to improvements. What do you all think? Let's discuss together.
6 replies
Seller_mqlv7jPLOwxq4
I hope Amazon closes the accounts of buyers who like returns
Seller_QHqYq8c9DaDpA
"Hello, everyone,"
Is this meant for sellers, who might agree with you, or for TPTB?
Seller_QjYfjZwWH8D0l
When I started selling on Amazon over 10 years ago, returns were minimal, and difficult buyers were few and far between. Amazon buyers seemed more sophisticated and seasoned than those on other platforms.
Then Amazon decided to "delight" customers by offering free shipping and free returns. They began encouraging impulsive buying with no incentive for buyers to "measure twice and cut once." It was manageable in the early days when shipping costs were reasonable.
Then shipping and processing costs started an upward trajectory at the same time that return rates began to rise. It's not sustainable, and something must be done to disincentivize using Amazon for "window shopping." I can't imagine trying to sell anything large, complex, or valuable on this site.
The site is overrun with cheap products with unpronounceable brand names. As a shopper, when I'm looking for the "good stuff," I look elsewhere.
And based on my recent sales trends on Amazon, I'm not alone.
