"how can we registered trademark in the brand Registery as we have official authorization from the trademark owner. "

Way back in time Amazon allowed sellers to register any brand they were selling in Brand Registry. Apparently their attorneys finally told them they had to pay attention to the LAW and who owns the TM!.

Now only the brand owner is allowed to apply to BR. I'm attaching my BR template -- the ownership detail is near the bottom but the owner might want to pay attention to all of the details since they will need them if they decide to apply themselves!

Here are some of the most common issues with BR.

Go over everything with a magnifying glass looking for a missing 'period' or 'comma'.

Is there a different capitalization, abbreviation, spelling, or, even an extra spa ce?

Is your Brand registered (or applied for) with the USPTO?

Amazon is admitting applicants under CERTAIN conditions when only filed but not granted.

This is from Sandy_Amazon on 5/16/2023

“To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enroll or have a pending trademark application filed through Amazon IP Accelerator. Brand Registry is also accepting brands that have a trademark pending registration in a subset of trademark offices.”

Additionally, IF you ever get an actual TM (if you don’t now) When Amazon says something must match they mean EXACTLY!

That means Street is not ST.

Jim is not James.

ALL CAPS is not SOme CAps

Thanks to Sandy_Amazon for letting us all know that applications are also space sensitive.

And so on………………..

They mean every comma, period, dash, etc. must be EXACTLY THE SAME INCLUDING SPACE S.

Go over everything with a magnifying glass looking for a missing 'period' or 'comma'. Is there a different capitalization, abbreviation, spelling, or, even an extra spa ce?

What is the EXACT BRAND (as GRANTED) on the USPTO site? Is it the EXACT same as the Brand on the Amazon account AND the brand on the packaging?

What is the name of the Owner (REGISTRANT) on the USPTO site? Is it the EXACT same name as the owner of the Amazon account?

If it is NOT exactly the same you will need to show some proof that the two are the same as to ownership! I had to submit my LLC State Registration with MY name as the owner of the LLCs since my Amazon Selling account and the LLC that I registered under are under different LLC names.

The OWNER of the Brand is the one that MUST enter into the Brand Registry agreement. If the owner is not the same as the Amazon seller the seller will have to be granted access by the owner AFTER REGISTRATION.

You might have to take a picture of it while holding it in your hand (unless it weighs 1000 pounds!)

Amazon can be 'weird' at times and I have seen where they ask for a handheld picture.

In addition, on one post @jim_amazon added this interesting reason for a rejection!

“One other piece of advice, I've some applications have issues when the 'Suggested ASINs' list is filled out incorrectly so I recommend leaving that section blank!”

Additional comment from @dougal_amazon on rejections --

“In the interim, @NEVERLAST is spot on with making sure your application matches with USPTO exactly. The 2 areas I see the most common errors (for US TMs) are the Trademark type not aligning with the what can be accepted for enrollment. You can check this out on the Enrollment guidelines for the US help page. Or, the current owner information tab in USPTO does not align with what you have submitted for you application, to include any attachments. “