Generic products are unbranded products that do not belong to any identifiable brand, and should use the string “generic” for the brand name field when creating a new listing. If you create a new product listing with the brand name “generic” or its local translation, other sellers won’t be able to make product detail page changes or add offers. This helps customers differentiate among similar-looking generic products.

If you try to change a product detail page for or add offers on another seller’s generic product, you’ll receive a listing error. You will then be guided to create a new product in Add Products.

The Brand Name policy continues to apply to all products.

For more information, go to the Amazon Generic Product Policy. You can also refer to our Product detail page rules.