Available to registered brand owners, A+ Content helps you share your brand’s story, encourage repeat purchases, and potentially increase sales by as much as 8 percent for Basic A+ Content and 20 percent for Premium A+ Content. How? By helping you create rich content that showcases your brand and educates customers about your products’ features.

A+ Content helps your brand and products stand out from the competition, and connect with your customers, by allowing you to:

• Share your unique brand story using the Brand Story Feature.
• Build brand awareness and tell your product story with rich images, text, videos, Q&A, feature hotspot, and comparison modules.
• Create enhanced product descriptions to highlight product-level features.
• Reduce customer returns and negative feedback by proactively answering their questions.
• Encourage repeat purchase behaviour by helping customers explore your other products and build trust with your brand.

The A+ Content Manager makes it easy to set up and manage your content with pre-formatted module layouts, data-driven content recommendations, and content duplication to add languages and product variations.

To get started, go to the A+ Content Manager in Seller Central.

For more information, go to the Complete Guide to A+ Content for Brand Owners.

Note: Guide is in English only