We’ve introduced new Brand Analytics features to help you to refine your segmentation of customers and to engage the following audiences:

New Audiences allows you to highlight Declining Top Tier and Declining Promising customer segments for insights on groups of likely customers who are forecasted to spend less in the next year.

Cart Abandoners Audience can help you to engage and convert customers who have added your products to their cart and have not completed their purchase.

To learn more about these features, go to Brand Analytics.