I completely understand your frustration—seeing sales drop despite running ads can feel disheartening. While marketplaces like Amazon offer great opportunities, it’s also important to recognize their limitations and plan accordingly.

The key to sustainable growth is diversifying your strategy. Start by analyzing your ad performance and focusing on high-performing keywords with measurable ROI. At the same time, consider exploring other sales channels—like your own website, social media, or offline markets—to reduce dependency on a single platform.

Ask yourself honestly—are you consistently generating profit after all expenses? If not, it’s okay to step back, reassess, and adjust your approach. Sometimes, cutting losses and reallocating resources is the best strategy for long-term success.

Focus on creating products that solve real customer pain points—this naturally drives demand and loyalty. By diversifying your efforts and building a direct connection with your audience, you can create a business that thrives on its own terms.