We are excited to have completed the one-year milestone for the initiative aimed at improving customer and seller experiences on Amazon.in by enhancing in-region product discoverability.

Customers will see products available near them with fast delivery promises during their searches, which can significantly boost sales conversions for sellers. This initiative allows customers to find products within their zone, where customer PIN codes are mapped to one of the eight zones: BLR (Bengaluru, Karnataka), HRA (Delhi/Gurgaon, Haryana), BOM (Mumbai, Maharashtra), HYD (Hyderabad, Telangana), CHN (Chennai, Tamil Nadu), LKO (Lucknow, Uttar Pradesh), AMD (Ahmedabad, Gujarat) and KOL (Kolkata, West Bengal).

Customers will still have the option to explore all available selections by clicking Showing products near you, with fast delivery. See all products, across price ranges.

For sellers, this means improved visibility and discoverability of inventory placed closer to customers. The initiative covers select categories, as communicated over the past year.

In order to benefit from this initiative, you can continue to position your inventory closer to customers across these zones or use preferred fulfilment channels, including third-party logistics providers.

To place your inventory in zones that you are not present in, email us at golocal@amazon.com.

To know more about multi-location fulfilment under Easy Ship, reach out through the Seller Central help page: Help > Select issue as "Update account shipping settings" > Share details in the description section with 1) Entitlement (number of locations and states), 2) Selection Entitlement (additional selection), 3) Third-party integrator name.

For further assistance, you can check recommendations on the Restock Inventory dashboard under Inventory Planning on Seller Central, to improve availability of your products across India and save on fulfilment costs.