Learn the basics of digital advertising with our new video course
In Understanding the Foundations of Digital Advertising, you’ll learn the basics of digital advertising. The course covers how digital ads are created and displayed, common terms, features, and metrics that you can use to create effective campaigns.
To start the course, click the following link and log into the learning console with your advertising credentials.
1 reply
Seller_r9wMm8LrE5iKj
I'm sorry, but by "digital advertising" you mean "advertising on Amazon" as if this was the only channel in the world? And by "how it works" you mean how it works on Amazon, right? No info about funnels, A/B advertising, or really being able to connect a click to a sale, right? You basically mean "seeing a correlation between Amazon agreeing to surface your products and a reduced ROI on sales" -- similar to extortion -- rather than "advertising", right? AKA cluttering customer search results with whoever is willing to shave their margins the closest (or who doesn't realize they're losing money) for purchased keywords, to the point that search results are no longer meaningful on the platform, and buyers are better off using Google to search Amazon?
