"Why is there no appeal channel for feedback managers that affect account performance? "

Well, it is like this. Feedback is a thorn in Amazon's side, and they don't really care. With an average of 12.1 million orders a day, or 8400 per minute, Amazon is not concerned with one seller's individual feedback received. It is also interesting to note that Amazon customers order approximately $27.73 million in products every hour, which translates to $7,702 per second.

There is no profit for Amazon is reviewing a buyer's feedback, even though is means something to the seller. So what to do is this.

For 25 years we have viewed feedback differently, in fact, we consider the feedback one of the best forms of free advertising that online selling offers. Negative or positive we have always responded to every one left by a customer.

By responding to everyone, we are telling the potential buyer a lot about our business.

For the positive feedback, we thank the buyer and elaborate what we did to make the buyer feel that way.

For the negatives, there are two different types. The first is the problem we or the shipper caused. We have no problem saying the buyer was correct, and we let the buyer down. The second is the misrepresented negative feedback making the buyer feel superior with the ability of leaving revenge. To those we simply set the buyer straight mostly pointing out the buyer was the one who did not want to follow Amazon's published policies.

The advertising aspect enters the picture when the potential new buyer checks the sellers feedback, usually as the very last step in deciding to buy from us or not. Just by reading what is currently posted on the first page, they can get an excellent idea of just who we are and what we stand for. Even when that negative feedback stands brightly at the top of the page, the buyer can see through it.