Hi @Seller_TKQfjJwkiaIN3,

Steve from Amazon here, thank you for reaching out in the Forums. You can begin the Brand Registry process with a pending Trademark, please see below for more information on this.

To be eligible for Brand Registry, your brand must have one of the following:

• An active registered trademark in each country where you would like to enroll
• A pending trademark application that is filed through Amazon IP Accelerator
• A trademark that is pending registration in a subset of accepted trademark offices

The trademark must either be a text-based mark (word mark) or an image-based mark (design mark). Additionally, the trademark text must match the brand name that you provide in your Brand Registry application. If your trademark is an image-based mark with words, letters, or numbers, you must upload a copy of the image exactly as it appears in your trademark record.

Once the brand registry process is successfully completed, you will have access to the features that help protect your brand.

Perfect Launch is what Amazon calls the use of five selling programs, they are Brand Registry, A+ content, fulfillment by Amazon, Automated pricing, and advertising - within the first 90 days.

Ready to join them? The playbook is simple:

• Enroll your brand in Brand Registry
• Enhance your product detail pages with A+ content
• Get set up with Fulfillment by Amazon
• Automate pricing on your offer
• Create Sponsored Products ad campaigns, Coupons, or Deals

Please review the resources linked and let me know if there are any other questions.

Thanks,

Steve