Hello @Seller_FlZVZgTafKyQ2,

Thank you for the post. Short answer is YES. Customizable product listings offer customers an opportunity to customize their product to their specifications beyond variation and must be used when you are offering personalization or multiple configuration options for your products.

For detailed information on how to enable customizations on your listing, go to Amazon Custom.

Customization options versus variations

Customization options are used to provide an advanced shopping experience to customers, thus allowing them to customize a product to suit their specific needs. This can involve personalizing an item such as engraving a name on jewelry, offering monogramming for towels, or when there are more than three configurable options that can all be customized like style, material, color, and size.

You can create a variation listing when you offer items that are fundamentally the same in terms of design or function. For example, you can sell candles in different heights and scents or a coat offered in different colors and sizes. For more information, go to Variation relationships.

Please let me know if you have any additional questions or concerns.

Cheers,

Micah