Something Wrong With Amazon Ads
Over the past few weeks, I have noticed a sudden decline in the performance of my Amazon ads, with my allocated budget not being fully utilized. Additionally, my product sessions have dropped by 50%, which has directly impacted sales.
Upon reaching out to Amazon Ads Support and Seller Support, I was informed that my product is not receiving sufficient incoming traffic. However, after manually analyzing the account, I observed a concerning pattern:
Previously, my sales peaked after 4 PM, but now, there is a sharp drop exactly at that time, and the decline continues throughout the evening. This shift is unusual and does not align with previous trends.
Has anyone else experienced similar issues with ad performance and session drops? Could this be related to algorithm changes, traffic shifts, or other external factors? Any insights would be greatly appreciated.
Something Wrong With Amazon Ads
Over the past few weeks, I have noticed a sudden decline in the performance of my Amazon ads, with my allocated budget not being fully utilized. Additionally, my product sessions have dropped by 50%, which has directly impacted sales.
Upon reaching out to Amazon Ads Support and Seller Support, I was informed that my product is not receiving sufficient incoming traffic. However, after manually analyzing the account, I observed a concerning pattern:
Previously, my sales peaked after 4 PM, but now, there is a sharp drop exactly at that time, and the decline continues throughout the evening. This shift is unusual and does not align with previous trends.
Has anyone else experienced similar issues with ad performance and session drops? Could this be related to algorithm changes, traffic shifts, or other external factors? Any insights would be greatly appreciated.
0 replies
Seller_warW0Ap2mv6xH
Same happened with my products also. It is not able to generate sales like before with same strategy. They are changing every time the ad console and make it more critical so that sellers bound to take 3rd party support i feel
Rachelle_Amazon
Hi @Seller_Gclj4DqFkWFgD,
while I am not able to review your account and your traffic or settings, I acknowledge the frustration this might cause. What have you tried already to come by the new pattern observed?
If you want to share your case ID I can see if I can take a look.
Best Regards
Rachelle
