Help on Pre-fulfillment Cancel Rate
discussion.hOw to fix Pre-fulfillment Cancel Rate of 42.5%?
Help on Pre-fulfillment Cancel Rate
discussion.hOw to fix Pre-fulfillment Cancel Rate of 42.5%?
0 replies
Seller_kIukTwdhvntAp
@Seller_OvL8C4BJWiuS9 is obviously correct but I do have to ask WHAT did you do to get that many cancels?
That is around 106 cancellations out of 250 orders.
I haven't had 106 cancellations in the past 20 years across ALL the sites that I sell on.
The only way you survive this will be divine intervention.
Put everything into vacation mode and get out an abacus and start counting your inventory ONE AT A TIME.

El_AMZ_907
Hi @Seller_LlHn5N6D4TsZe,
Thank you for your post, this is El from Amazon here to assist.
From your earlier narration, we understand that you are facing challenges with the Pre-fulfillment Cancel Rate and current rating is standing at 42.5%.
The cancellation rate is all seller-canceled orders represented as a percentage of total orders during a given 7-day time period and only applies to seller-fulfilled orders. Amazon's policy recommends sellers to maintain a cancellation rate under 2.5% in order to sell on Amazon. A cancellation rate above 2.5% may result in deactivation of seller-fulfilled offers.
Avoid cancelling orders unless requested to do so by buyers. Orders that are cancelled for any reason other than by buyer request will negatively affect your Cancellation Rate. Some percentage of stock-outs may be unavoidable in normal business practice. However, we expect you to minimize such issues.
If cancelled orders are affecting your overall seller performance, here are some steps that you can take to improve it:
- Update your Amazon inventory regularly to avoid receiving orders for items that you can't ship by the expected date (stock-outs). You may have to update your inventory multiple times per day if you are selling through other channels.
- Check and re-check price submissions. Price errors can lead to increased order cancellations. If you are using a third-party integrator to update your listings, take appropriate measures to prevent the integrator from making a mistake.
- If you think your listing is eligible for the Buy Box, make sure you have enough stock on hand to meet the potential increase in order volumes.
- If you have to cancel an order, do so as soon as you know that you can't fulfill it. Buyers may be more forgiving if you cancel an order immediately, rather than after the expected ship date. Always follow up the cancellation with an apology to the buyer.
To help you in better understanding of Pre-fulfillment Cancel Rate, we would suggest you to refer these following help pages:
In addition, you may also refer to the following help pages:
Alternatively, you may create a case and describe your issue in detailed. This way, you will allow the relevant team to investigate and revert as soon as possible for your necessary assistance.
We hope that the above information is helpful to you. Please do not hesitate to let us know if you have any other questions the forums community and I are here to support you.
Thank you @Seller_OvL8C4BJWiuS9 and @Seller_kIukTwdhvntAp for sharing your insights as well!
Regards,
El