Does matching the lowest price actually increase sales?
Just wondering if I use the match lowest price feature if it would actually sell more items. I sell mostly books. Would like to move out a lot of my inventory.
Does matching the lowest price actually increase sales?
Just wondering if I use the match lowest price feature if it would actually sell more items. I sell mostly books. Would like to move out a lot of my inventory.
0 replies
Seller_7LrAV0m5llaI7
Yes, you will. Customers like cheaper prices and will usually buy from the seller with the cheapest item in the condition they want.
Seller_OvL8C4BJWiuS9
As long as you aren't losing money, but if you just want to move inventory then yes.
Seller_nRFmxiQg4EGrw
With used books, I would guess that 90%+ of sales go to either the BB or the lowest overall price. The other 10% are the people who are willing to pay a bit more for a Very Good over an Acceptable copy; but even then, they are almost always buying the least expensive copy in that condition. Very few shoppers look at anything else.
Seller_MyXY4Myx9zVcR
The way the catalogue pages for books have now been arranged and rearrannged, Amazon makes it very difficult to see anything but the featured offer in books, which is frequently the lowest-priced copy.
Seller_nRFmxiQg4EGrw
You mean the lowest priced FBA copy. Only if there are no FBA offers does an FBM offer get much of a chance of the BB, unless the FBA offer is massively overpriced or the seller has poor metrics.
TaylorR_Amazon
Hey @Seller_adg3SwScXwbEw, I see that you've gotten some helpful replies here! You might also check out the article on How to boost Amazon listings to drive more sales. Let me know if you have questions!
