How to measure the 'Organic Click Through Rate' (O-CTR)
Does anyone know how the Organic Click Through Rate (O-CTR) can be measured?
I know where to find the 'Sponsored Click Through Rate' (S-CTR) in the campaign manager, and how to find the 'Total Click Through Rate' in the 'search query performance'.
But the data from there seems to be incorrect.
Is there another way to measure the Organic-CTR?
How to measure the 'Organic Click Through Rate' (O-CTR)
Does anyone know how the Organic Click Through Rate (O-CTR) can be measured?
I know where to find the 'Sponsored Click Through Rate' (S-CTR) in the campaign manager, and how to find the 'Total Click Through Rate' in the 'search query performance'.
But the data from there seems to be incorrect.
Is there another way to measure the Organic-CTR?
0 replies
Joey_Amazon
Hello @Seller_4mzTyNnpS8wd8,
Thank you for utilizing the forums!
Have you tried going over the material from the Amazon Ads learning console.
I hope this helps!
Thanks,
Joey
