🧠 Inside Amazon Seller Central: Expert A–Z Breakdown of How Every Program Really Works "Read carefully: Is Amazon truly the ‘seller’s best friend’? Or just a fox wrapped in a sheep’s jacket?" 🦊🛒
📑 Table Overview: | A. Policy/Program Name | B. Who Benefits? | C. Who Suffers? | D. How Amazon Profits |
💥 The Full Breakdown and What We Learned
✅ FBA (Fulfilled by Amazon):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Amazon wins via warehousing, referral, storage, disposal fees + full inventory control.
✅ Easy Ship:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Amazon earns shipping fees and cross-sells FBA later.
✅ Seller Fulfilled Prime (SFP):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Costly shipping forced; Amazon saves on storage.
✅ Regional Visibility:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Reduces seller orders without ads; pushes ad spend.
✅ SAFE-T Claims:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Easy denial of reimbursements.
✅ A-to-Z Guarantee:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Seller refunds enforced to maintain buyer trust.
✅ Customer Experience Health Dashboard:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Metrics used for blocking listings, penalties.
✅ Voice of the Customer (VOC):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Weaponized metrics to drive suspensions/charges.
✅ Manage Your Experiments (MYE):
➤ Benefits: Sellers
➤ Minor Benefit: Amazon (higher conversions).
✅ Brand Registry:
➤ Benefits: Amazon & Registered Sellers
➤ Suffers: Non-registered sellers
➤ Catalog control & IP protection—only if you’re fully branded.
✅ Transparency Program:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Sellers fund Amazon’s anti-counterfeit system.
✅ Account Health Assurance (AHA):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Fast-tracks account suspensions.
✅ Brand Referral Bonus:
➤ Benefits: Sellers (small advantage)
➤ Minor Benefit: Amazon gains free traffic.
✅ Automated Pricing, FBA Liquidations, FBA Donations, Lightning Deals, Prime Exclusive Discounts, Amazon Vine, Perfect Launch, Remote Fulfillment, Amazon Pay Later, Product Explorer, Amazon Lending, Automated Returns, Product Compliance Requests, ASIN Creation Policies, Renewed Program, FBA Grade and Resell, Amazon Launchpad, FBA Subscribe & Save, Global Selling, SAS Core, Account Deactivation Policies → ALL:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Deep margin cuts, heavy fees, and increased dependency on Amazon systems.
✅ Seller University and Brand Analytics:
➤ Benefits: Sellers
➤ Minor support—only when conditions are favorable (like being Brand Registered).
⚡ Key Insights:
Out of 38+ programs, and over 100's not included in this.
Only 3–4 mildly favor sellers (e.g., MYE, Brand Referral Bonus, Brand Analytics) — comparable to 'starters' in restaurants before charging for the main course! 🍴
95% of programs are architected for Amazon’s profit maximization, risk protection, and customer loyalty — NOT for independent seller success.
📢 Final Conclusion: Other than the above, PRODUCT THEFTS BY FBA & ATS STAFFS.
"Amazon Seller Central A–Z: The Hidden Reality — 95% of Programs Are Designed for Amazon’s Profit, NOT Seller Success - BUT THEY WANT SMALL SELLERS TO BOOST THEY PROFIT.
🧠 Inside Amazon Seller Central: Expert A–Z Breakdown of How Every Program Really Works "Read carefully: Is Amazon truly the ‘seller’s best friend’? Or just a fox wrapped in a sheep’s jacket?" 🦊🛒
📑 Table Overview: | A. Policy/Program Name | B. Who Benefits? | C. Who Suffers? | D. How Amazon Profits |
💥 The Full Breakdown and What We Learned
✅ FBA (Fulfilled by Amazon):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Amazon wins via warehousing, referral, storage, disposal fees + full inventory control.
✅ Easy Ship:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Amazon earns shipping fees and cross-sells FBA later.
✅ Seller Fulfilled Prime (SFP):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Costly shipping forced; Amazon saves on storage.
✅ Regional Visibility:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Reduces seller orders without ads; pushes ad spend.
✅ SAFE-T Claims:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Easy denial of reimbursements.
✅ A-to-Z Guarantee:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Seller refunds enforced to maintain buyer trust.
✅ Customer Experience Health Dashboard:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Metrics used for blocking listings, penalties.
✅ Voice of the Customer (VOC):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Weaponized metrics to drive suspensions/charges.
✅ Manage Your Experiments (MYE):
➤ Benefits: Sellers
➤ Minor Benefit: Amazon (higher conversions).
✅ Brand Registry:
➤ Benefits: Amazon & Registered Sellers
➤ Suffers: Non-registered sellers
➤ Catalog control & IP protection—only if you’re fully branded.
✅ Transparency Program:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Sellers fund Amazon’s anti-counterfeit system.
✅ Account Health Assurance (AHA):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Fast-tracks account suspensions.
✅ Brand Referral Bonus:
➤ Benefits: Sellers (small advantage)
➤ Minor Benefit: Amazon gains free traffic.
✅ Automated Pricing, FBA Liquidations, FBA Donations, Lightning Deals, Prime Exclusive Discounts, Amazon Vine, Perfect Launch, Remote Fulfillment, Amazon Pay Later, Product Explorer, Amazon Lending, Automated Returns, Product Compliance Requests, ASIN Creation Policies, Renewed Program, FBA Grade and Resell, Amazon Launchpad, FBA Subscribe & Save, Global Selling, SAS Core, Account Deactivation Policies → ALL:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Deep margin cuts, heavy fees, and increased dependency on Amazon systems.
✅ Seller University and Brand Analytics:
➤ Benefits: Sellers
➤ Minor support—only when conditions are favorable (like being Brand Registered).
⚡ Key Insights:
Out of 38+ programs, and over 100's not included in this.
Only 3–4 mildly favor sellers (e.g., MYE, Brand Referral Bonus, Brand Analytics) — comparable to 'starters' in restaurants before charging for the main course! 🍴
95% of programs are architected for Amazon’s profit maximization, risk protection, and customer loyalty — NOT for independent seller success.
📢 Final Conclusion: Other than the above, PRODUCT THEFTS BY FBA & ATS STAFFS.
"Amazon Seller Central A–Z: The Hidden Reality — 95% of Programs Are Designed for Amazon’s Profit, NOT Seller Success - BUT THEY WANT SMALL SELLERS TO BOOST THEY PROFIT.
0 replies
Seller_rprxP8irBysMC
I agree with you but Amazon is far, far, far better than Flipkart in several key aspects. When you compare the seller central tools on Amazon versus Flipkart, the difference is night and day. Amazon offers a comprehensive suite of tools that allow sellers to optimize every part of their listing, from A+ content to backend search terms. On Amazon, you can drive organic sales without relying heavily on ads. The backend search terms on Amazon play a crucial role in improving product visibility and ranking, which is something Flipkart lacks in terms of precision and depth.
