Amazon Fair Pricing Policy
Hi folks.
Our top selling ASIN has fallen fowl of the fair pricing policy leading to the deactivation of our product. Amz are saying we need to sell at 18.88 to get the BB back. The breakeven is 19.03 and the RRP is 22.95. Not only is this unfair I believe there are legal questions here as well. Looking at the UK law for price fixing, what Amazon is doing seems to fit the criteria perfectly. It is one business dictating the selling price of a product to another.
We have another product, that we designed for Amazon only and are the only seller. Our price was 18.99 and we sold many. Then the listing gets deactivated after 4 years saying we need to drop the price to 14.99. The only product we've ever seen at 14.99 was one being sold secondhand on ebay. I believe that this is where the algorithm got the number from.
This policy has already destroyed two ASINs and I believe ALL our ASINs are under threat. Is this a cunning plan to eradicate third-party sellers?
Does someone have a workaround? There must be an answer to this???!!!
Regards
Amazon Fair Pricing Policy
Hi folks.
Our top selling ASIN has fallen fowl of the fair pricing policy leading to the deactivation of our product. Amz are saying we need to sell at 18.88 to get the BB back. The breakeven is 19.03 and the RRP is 22.95. Not only is this unfair I believe there are legal questions here as well. Looking at the UK law for price fixing, what Amazon is doing seems to fit the criteria perfectly. It is one business dictating the selling price of a product to another.
We have another product, that we designed for Amazon only and are the only seller. Our price was 18.99 and we sold many. Then the listing gets deactivated after 4 years saying we need to drop the price to 14.99. The only product we've ever seen at 14.99 was one being sold secondhand on ebay. I believe that this is where the algorithm got the number from.
This policy has already destroyed two ASINs and I believe ALL our ASINs are under threat. Is this a cunning plan to eradicate third-party sellers?
Does someone have a workaround? There must be an answer to this???!!!
Regards
0 replies
Seller_uQQKObJ7YukP9
After opening case after case, I finally got this reply today. This confirms that selling on Amazon is more dangerous than I ever thought. I now have pallets of stock at FBA I will need to sell at a loss. The last couple of years have been good but looks like I'm going to be leaving. I've had enough of jumping through hoops.
Hello from Amazon Brand Registry Support,I realize you have more question from the previous response, that's why I'm going add more details to clear the questions you have. We understand that your request to remove ASIN B07HM1LRYV from the Amazon Fair Pricing Policy algorithm.
We acknowledge that you want this case to be escalated.
We are sorry to see that you had to contact us multiple times on this case and can imagine what you must be going through due to any negative impact of the policy you may have faced.
We want to inform you that it is system designed and no manual intervention is supported for your requested update on ASIN's pricing rule.
Please be assured that I have checked all of my resources in regard to your concern and the resolution provided to you is correct. I really appreciate your diligence in understanding the Amazon policies and procedures. Your gracious understanding of this situation is sincerely appreciated. It is our earnest hope that you will continue to trust us as your reliable source of information.
I hope I was able to address your concern. If you have any additional information or questions regarding this case, please feel free to reopen it. Please help us improve our service levels by letting us know if you were satisfied with the support provided:
Seller_bW2P3WaKj318L
Amazon's Fair Pricing Policy is solely a way for Amazon to control sellers into lowering their prices. It's an abuse of power and should be abolished entirely.
We've been impacted by it several times and this was covered recently in the post below:
The policy does not take into consideration differences between products in quality, specification or overall offering. Amazon also appear to compare prices with listings that are outside of Amazon and therefore not subject to various fees such as Amazon commission. They also seem to be incapable of including postage from external website calculations so it's an unfair comparison all around. There's also no guarantee what they're comparing with is exactly the same and they hide behind the fact that they can't share with you why this has happened. So in reality, they could just make this up as a way of trying to force targeted listings to reduce their prices.
If a company runs a promotion, end of line or even stock clearance offer then Amazon wants to force other sellers to do the same. It's a race to the bottom in pricing at a time when Amazon is raising its charges across the board. They're also enforcing this even more than we've ever seen them do which gives the impression that we should expect more of this. I suspect this is a way to try and control prices which have been rising on Amazon as a result of many of their own price increases. Perhaps Amazon should look at reducing their own prices for sellers so we can reduce our prices instead of trying to beat us with a stick all the time.
So in short, Amazon are allowed to raise all their prices but at the same time, sellers must drop their prices. And there's seemingly nothing we can do about it!
Seller_KxMou8NAmVSEq
Occasionally amazon suspends one of my products as it claims that it violates its "Fair Pricing Policy". its quite bizarre as it does not provide references to those products (not all of them at least), and their suggestions are ridiculous, completely ridiculous.
However, I have just noticed, that while I am selling something for £25.99, so does the competition, Amazon EU sells it to the UK for £37+
So does Amazon Fair Pricing Policy not apply to Amazon I reckon?
