Requesting Brand Approval Confusion
Hi everyone,
I want to sell an existing product on Amazon. The listing for the product is restricted but you can request brand access. I requested access through seller central and my application was approved. Here is my question:
Is the brand actually notified that I was given approval to sell this by Amazon? In other words, if i'm given brand approval through seller central, can this brand see my name on the listing and remove me because I didn't get permission outside of seller central? Is the brand part of the "request approval application" setup? Or is this something Amazon does on it's own without the brand's involvement?
Any information you can provide is greatly appreciated. Ultimately I need to know whether Brand Approval through seller central means I actually have brand permission to sell the product.
Thanks.
Requesting Brand Approval Confusion
Hi everyone,
I want to sell an existing product on Amazon. The listing for the product is restricted but you can request brand access. I requested access through seller central and my application was approved. Here is my question:
Is the brand actually notified that I was given approval to sell this by Amazon? In other words, if i'm given brand approval through seller central, can this brand see my name on the listing and remove me because I didn't get permission outside of seller central? Is the brand part of the "request approval application" setup? Or is this something Amazon does on it's own without the brand's involvement?
Any information you can provide is greatly appreciated. Ultimately I need to know whether Brand Approval through seller central means I actually have brand permission to sell the product.
Thanks.
0 replies
Seller_7LrAV0m5llaI7
No, they aren't.
Yes, that is correct
No they aren't.
Yes, that's correct.
Sounds like you haven't contacted the brand and don't have authorization. If you had, they would have given you authorization and let you know where their closest brand authorized wholesale distributor is closest to you to sign up for an account with.
Seller_kIukTwdhvntAp
To expand on what @Seller_7LrAV0m5llaI7 has told you --
You are confusing AMAZON allowing you to list (or at least "ungate") an item or category and actually being APPROVED to sell a product. AMAZON is only interested in FEES. They will allow a chimpanzee to list if it means they collect $$$$$.
You really need to go study Seller U instead of TikTok and YouTube before your account gets kicked to the curb permanently.
Since you don't appear to have done that PLEASE pay attention to the following:
The first question is -- Are you authorized IN WRITING by the BRAND to sell their items on Amazon? That means from the BRAND, not some random wholesale source that can NOT authorize anything – they only SELL.
More and more brands have provided a "whitelist" of their approved sellers and if YOU are NOT on the list you will be stopped in your tracks and probably hit with an IP violation.
The second (and probably more important) question is -- Where are you sourcing your products? Are you buying direct from the brand or through an AUTHORIZED wholesale source?
NOTE – DOING RA IS NOT PERMITTED ON AMAZON. PERIOD
There are a LOT of FAKE wholesalers out there ranging from places like Sam's Club, Costco, BJs Wholesale and others to all those Gray market providers touted on TikTok, Twitter, YouTube and other places. AND there are places like Ali#$#$ that sell counterfeits and knockoffs.
Any of the guys mentioned have resulted in so many account suspensions that it is impossible to count the number.
When Amazon says in Seller U to use an Authorized Reseller they mean an AUTHORIZED (by the BRAND) Wholesale Distributor – NOT some random wholesale distributor that has “thousands of brands” in stock but is NOT authorized by the brand.
Here is an Amazon MOD response to another post with similar issues. I share this because a FEW people don’t believe in needing permission to sell from the BRAND.
“Hello @Photo1,
My name is Dougal from the Community Manager Team. This can be a difficult topic to navigate so I appreciate you posting here in case others have the same or a similar question.
Thanks to @NEVERLAST and @Brigittefor providing assistance and I don't have much more to add other than restating that you need the Brand Owner's approval to sell their brand. I also want to provide you the help page on why a letter of authorization is needed and what should be included in it: Letter of Authorization.
Hope this helps and please let us know if you have any other questions.
Best,
Dougal”
NOTE -- I AM NOT DOUGAL. I am quoting what he responded to on a different post regarding the same type issue.
Michelle_Amazon
Hello @Seller_kjJzAzeCTbcHB,
Michelle at Amazon here. @Seller_7LrAV0m5llaI7and @Seller_kIukTwdhvntAp have provided you with some great information. If you have additional questions, please provide the case you have with Seller Support and I would be happy to take a look.
Good luck with your sales!
Michelle
