How to calculate PPC and organic sales
Which reports should I use to get organic sales and PPC sales? I need to be able to track this daily and per SKU.
I've tried adding sponsored products + sponsored brands + sponsored displays to get PPC sales. However, there are certain days when the PPC sales for a specific SKU is higher than what is shown in the business reports (Detail Page Sales & Traffic per child item). Third party apps seem to remove "Sponsored Brands" from the calculation so I'm not sure if I'm doing this right. Please advise
2 replies
Seller_9ghXATcU0gN9O
I was looking for the same report and I couldn't find it
Roberto_Amazon
Hello! @Seller_Y27AsqLo7ezjU
This is Roberto. Although, I am not an expert in the advertising world, I wanted to comment here to make it visible for other members who may share their thoughts.
Have you contacted our advertising team for guidance on this? If not, it's a good starting point:
Here is a link to Advertising Support - Contact Ads Support.
Regards,
Roberto
