How to calculate PPC and organic sales
Which reports should I use to get organic sales and PPC sales? I need to be able to track this daily and per SKU.
I've tried adding sponsored products + sponsored brands + sponsored displays to get PPC sales. However, there are certain days when the PPC sales for a specific SKU is higher than what is shown in the business reports (Detail Page Sales & Traffic per child item). Third party apps seem to remove "Sponsored Brands" from the calculation so I'm not sure if I'm doing this right. Please advise
How to calculate PPC and organic sales
Which reports should I use to get organic sales and PPC sales? I need to be able to track this daily and per SKU.
I've tried adding sponsored products + sponsored brands + sponsored displays to get PPC sales. However, there are certain days when the PPC sales for a specific SKU is higher than what is shown in the business reports (Detail Page Sales & Traffic per child item). Third party apps seem to remove "Sponsored Brands" from the calculation so I'm not sure if I'm doing this right. Please advise
0 replies
Seller_9ghXATcU0gN9O
I was looking for the same report and I couldn't find it
Roberto_Amazon
Hello! @Seller_Y27AsqLo7ezjU
This is Roberto. Although, I am not an expert in the advertising world, I wanted to comment here to make it visible for other members who may share their thoughts.
Have you contacted our advertising team for guidance on this? If not, it's a good starting point:
Here is a link to Advertising Support - Contact Ads Support.
Regards,
Roberto
