Can You Include Awards in Amazon Product Titles?
I'm not sure if it's allowed by Amazon, but can we include awards in the product title on Amazon? One of the brands I work with wants to include the 2024 SELF Healthy Beauty Award they received.
Is this permissible, and are there any specific guidelines we need to follow?
Can You Include Awards in Amazon Product Titles?
I'm not sure if it's allowed by Amazon, but can we include awards in the product title on Amazon? One of the brands I work with wants to include the 2024 SELF Healthy Beauty Award they received.
Is this permissible, and are there any specific guidelines we need to follow?
0 replies
Cooper_Amazon
Good Evening @Seller_r3nJcTYVEgdjY,
Congrats to the brand who won the award! I am sure it was an awesome accomplishment for them.
To address your question about product title, there are requirements which I am linking the help page to -->HERE<--
Title requirements apply to all products on all of our worldwide stores. Follow these four criteria when creating product titles:
- Titles must follow the recommended category-specific character limit (including spaces).
- Titles must not contain promotional phrases, such as "free shipping" or "100% quality guaranteed".
- Titles must not contain characters for decoration, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
- Titles must contain product-identifying information, such as "hiking boots" or "umbrella".
Failure to comply with these requirements may cause a product to be suppressed from our search results.
Maybe the award could be suited for another part of the detail page outside of the title since there is a character limit there. Here are a few help pages regarding the detail page that might help you decide where to best put the information:
Hope that helps answer your question above. Please let us know if you require any additional assistance or you may reach out to Selling Partner Support at any time.
Cheers, Cooper_Amazon