Brand Registration Rejection - Request for Guidance
Hello amazon team,
I'm seeking guidance on resolving a brand registration issue. I submitted all the required documents, but my application was rejected with the following message: "The brand name on your product images does not match the brand on the brand application. Please ensure the trademark name is clearly visible on your product images."
The products I sell are OEM Auto parts like bumpers, fenders, and mirrors, where it's not feasible to print or visibly display my brand name on the actual product. Given this, I'm uncertain about how to meet your requirements for brand visibility.
Would providing images of the product packaging with the brand name clearly visible be an acceptable solution? If not, could you please suggest other alternatives that comply with your guidelines?
Additionally, are there specific examples or templates I can refer to that demonstrate the correct way to display brand names for products like mine? Any information on how to successfully register a brand for OEM parts would be incredibly helpful.
Thank you for your assistance in resolving this issue, and I look forward to your prompt response.
Best Regards,
Brand Registration Rejection - Request for Guidance
Hello amazon team,
I'm seeking guidance on resolving a brand registration issue. I submitted all the required documents, but my application was rejected with the following message: "The brand name on your product images does not match the brand on the brand application. Please ensure the trademark name is clearly visible on your product images."
The products I sell are OEM Auto parts like bumpers, fenders, and mirrors, where it's not feasible to print or visibly display my brand name on the actual product. Given this, I'm uncertain about how to meet your requirements for brand visibility.
Would providing images of the product packaging with the brand name clearly visible be an acceptable solution? If not, could you please suggest other alternatives that comply with your guidelines?
Additionally, are there specific examples or templates I can refer to that demonstrate the correct way to display brand names for products like mine? Any information on how to successfully register a brand for OEM parts would be incredibly helpful.
Thank you for your assistance in resolving this issue, and I look forward to your prompt response.
Best Regards,
0 replies
JiAlex_Amazon
Hello @Seller_pMAXab3g49kbl
My name is JiAlex from the Community Manager team here on forums. I wanted to follow up on your post. In regard to your inquiry, here is the application guide for Brand Registry, on page 7 advice about brand logo on products.

Any assistance, don’t hesitate to reach out our support channel.
Regards,
JiAlex