Use our step-by-step guide to create your Amazon selling account. Find out what you need to register, get answers to common questions, and learn what to do after you’ve created an account.

Let's get started

While timelines for seller registration can vary, in many cases you’ll be able to complete the process in just a few hours. Then you’ll verify your identity as the primary contact for your business, a process that usually takes three business days or less.

Before you create your selling account, make sure you have the following:

• Government-issued ID
• Email address
• Internationally chargeable credit card
• Bank account and routing number Learn more
• Business license or registration
• Proof of residential address from the last 180 days, like a bank or credit card statement
• Tax information

Choose your email and password

Start the registration process by clicking Sign up anywhere on sell.amazon.com.

If you have an Amazon customer account, you can create your selling account using the same email address and password. Enter both, then click Next.

If you don’t have an Amazon customer account or prefer to create a selling account using different credentials, click Create your Amazon account. On the next page, enter your first and last name, email address, and password. Then click Next.

5 steps to register

Step 1: Provide business information

The first type of information you’ll provide during registration helps us understand your business.

• Business location: Select the country where your business is registered. If you’re operating as an individual or your business isn’t otherwise incorporated, select the country where you’re doing business from.
• Business type: Select the option that best describes your business, whether it’s public, private, or charitable. If you’re operating as an individual or your business isn’t otherwise incorporated, select None, I am an individual.
• Business name: Enter the exact name used to register your business with the relevant government office.
• Company registration number: Enter the number you were issued when you registered your business. This unique identifier isn’t the same as your Employer Identification Number (EIN).
• Registered business address: Enter the address that appears on your business license.
• Phone number: Enter your phone number, including your country code.

FAQ: Do I need an LLC to sell with Amazon? You don’t need to be an LLC or registered business, or be otherwise incorporated, to sell in the Amazon store. Select None, I am an individual for your Business type and we’ll update the registration process to collect relevant information.

_______________________________________________________________________________________________________________________________________________________________________

Step 2: Provide seller information

The next information you’ll provide helps identify you as your business’s primary contact person.

Note: In step 3, you’ll provide information about the bank account your business will use to receive payments from Amazon. That bank account must be in your name or the name of your business.

Use a government-issued ID like a passport to enter the following information:

• Full legal name (including middle name)
• Country of citizenship
• Country of birth
• Date of birth
• Residential address

Next, provide your phone number. Add an additional phone number, if necessary.

Finally, indicate whether you are a beneficial owner of the business, a legal representative of the business, or both.

FAQ: How do I know if I’m a beneficial owner? A beneficial owner is a person who directly or indirectly owns more than 25% of the shares or voting rights of the business, or they own the business via other means. If no member of your business qualifies under these criteria, then any senior manager can be considered a beneficial owner.

Step 3: Provide billing information

Next, you’ll enter banking and credit card information. We use these details to process payments and expenses.

FAQ #1: What bank account holder name should I use? Select the name in which your bank account is held with your financial institution. This could be your name as the primary contact, or it could be the name of your business.

FAQ #2: What credit card types can I use? We accept American Express, Diners Club, Discover, JCB, MasterCard, and Visa. The credit card you provide does not need to be under your name or the name of your business.

Step 4: Provide store and product information

After providing payment information, you’ll enter the name of your business as you’d like it to appear on Amazon.com. We call this your "store." It will appear to customers in each of your offers and in your public seller profile.

You’ll also be prompted to provide information about your:

• Product codes
• Business certifications
• Manufacturer or brand status

FAQ: What is Amazon Brand Registry? Amazon Brand Registry is a free program that provides sellers with a suite of additional selling benefits and protection tools. If you’re the rights owner for an eligible brand, we recommend enrolling it in Brand Registry before you list your products. You’ll need a pending or registered trademark to enroll.

Step 5: Verify your identity

After submitting store information, you’ll be prompted to upload the following documents:

• Government-issued ID
• Proof of residential business address dated from the last 180 days, like a bank or credit card statement

Next, you’ll be prompted to do one of the following:

• Take a photo of your face and government-issued ID.
• Join or schedule a video call with an Amazon associate. You should bring your government-issued ID and proof of residential address to the call.

Learn more about identity verification here

FAQ: What are the requirements for uploading documents? When uploading documents, use high-quality color scans or photos that show all four corners and have legible text. Don’t use screenshots or blurry images, and make sure that relevant documents are signed.