We recently released our Brand Protection report, which outlines our commitment to the authenticity of goods sold in our store and to holding bad actors accountable to protect your businesses and help you grow.

In 2023, we invested more than $1.2 billion and employed more than 15,000 people—including machine learning scientists, software developers and expert investigators—dedicated to protecting customers, brands, sellers and our store from counterfeit, fraud and other forms of abuse.

The report outlines the progress that we have made, including the following highlights:

• In 2023, we identified, seized and appropriately disposed of more than 7 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain.
• Since its launch in 2020, Amazon’s Counterfeit Crimes Unit has pursued more than 21,000 bad actors through litigation and criminal referrals to law enforcement.
• Our proactive controls blocked more than 99% of suspected infringing listings before a brand ever had to find and report them.
• Since 2020, while the number of products available for sale in our store has continued to grow, we have seen more than 30% decrease in the total valid notices of infringement submitted by brands.

We remain committed to continued innovation and will not rest until we drive counterfeits to zero.

For more detailed updates on our strategic areas of focus and the progress that we have made, go to Brand Protection report.

To report abusive customers or sellers, go to Report Abuse.