Changing to new brand name
Hello,
We would like to change our Brand name on Amazon to match our new company name. I understand that we are unable to change a Brand name on Amazon and would have to set up a new Brand. Does this mean that we would have to set up a new Store and all new listings? Is there no way to switch the store and all ASINs over to the new Brand?
Thanks!
Changing to new brand name
Hello,
We would like to change our Brand name on Amazon to match our new company name. I understand that we are unable to change a Brand name on Amazon and would have to set up a new Brand. Does this mean that we would have to set up a new Store and all new listings? Is there no way to switch the store and all ASINs over to the new Brand?
Thanks!
0 replies
Seller_kIukTwdhvntAp
Not sure on the store name issue but I am 99% certain that every ASIN will NOT be able to be changed.
Seller_f4a7xAPCCSMqD
It is against Amazon's brand name policy to change the brand name on a listing after creation with the only exemption being to fix a small typo.
Dougal_Amazon
Hello @Seller_bmwjjMKpmH082,
My name is Dougal from the Community Manager Team and I will be happy to address your brand name change question.
@Seller_f4a7xAPCCSMqDis exactly correct (Thank you) and for reference here is the Amazon Brand Name Policy. Scroll all the way down to almost the end of the page and look for the FAQ, "I’m unable to edit the ASIN brand name to correct a typo, capitalization, or legal abbreviation showing incorrectly on the Detail page."
For the store name, if you are referring to Amazon Stores in the Amazon Ads Console, that is linked to the brand name in Brand registry, so that would have to be new as well.
Hope this helps clarify. Please let me know if you have any other questions.
Best,
Dougal
