As announced yesterday, it’s officially Prime Day season and the 48-hour event will take place from July 11 through 12 this year!

Prime Day 2022 was the biggest Prime Day event ever for Amazon customers and sellers alike. In 2022, Prime members purchased more than 300 million items worldwide, and saved over $1.7 billion, more than any previous Prime Day event.

Running a promotion during Prime Day provides several benefits:

Increased visibility

Benefit from Amazon’s multi-prong marketing and advertising efforts to drive traffic for Prime Day.

Increase sales

Prime Day is a great time to promote your best sellers, or reduce overstock and free up FBA storage. Promotions are a valuable tool to help increase sales by offering discounts on products.

Highlight products in search results

Products running as deals receive additional badging in search results, helping customers find offers best for them.

Have you participated in Prime Day deals previously? What are your plans for Prime Day 2023?