ADS TARGETING TYPE
Hello there,
I'm curious on whether If I target a same ASIN but with different targeting types ( Auto & Manual ). Will each campaign perform or will they clash with each other?
Thank you.
ADS TARGETING TYPE
Hello there,
I'm curious on whether If I target a same ASIN but with different targeting types ( Auto & Manual ). Will each campaign perform or will they clash with each other?
Thank you.
0 replies
Seller_Qbd0RsfZFEZBY
The short answer is no. We have a higher ROAS when running multiple optimized campaigns per ASIN. Usually that will look like a Manual Keyword Campaign, an automatic campaign targeting the Category, an automatic campaign targeting compliments, close match and loose match, multiple remarketing campaigns each set for a specific timeframe (7,14,30,60,90 days), a landing page targeting sponsored brand campaign, most campaigns we run dynamic targeting TOS and Page. Remarketing we run both page views and purchases. We run defensive campiagns as well if a competitor starts showing up on our pages.
Having all these running usually means we have somewhere around 40- 50 campaigns runninng at any given time. When we push on a specific product it usueally means about 5 campaigns just for that one ASIN
