We are launching Coupon Carnival on March 10, 2023. This event will be conducted from March 10 to March 15, 2023.

Coupon Carnival is a cross-category event which drives increased traffic and visibility towards the products promoted through coupons.

We recommend that coupons be configured for a minimum period of 30 days to maximise campaign performance.

Seller Powered Coupons (SPC) is a self-service tool that will provide competitive benefits to customers. Seller powered coupons are easy to redeem with no requirement for coupon codes, loyalty cards, manual downloading, registration, or opting in.

Customers can find all coupons on Amazon Coupons.

Benefits of using coupons:

1. Coupon can either run on a single ASIN or multiple ASINs
   • ASINs with Coupons usually witness high Glance Views
   • ASINs with Coupons usually generate high Ordered Product Sales (OPS)
   • Extensive targeting capabilities can be leveraged to target your coupons to selected customer segments like Prime exclusive, New to Brand, Geo-targeted, Basket penetration, Driving repeat purchases
2. Ease of configuration and tracking: You can easily configure coupons on Seller Central. To learn how to create coupons, watch our Seller University video on How to create Coupons.
   • A maximum duration of 3 months of promotions are possible using Coupons
   • Coupons can also be uploaded in bulk through a single upload spreadsheet.

Create your coupon and monitor your Coupon campaign performance.