Dear Amazon Seller Central Team,

I hope this message finds you well. As a dedicated Amazon seller, I greatly appreciate the tools and resources that Amazon provides to help us manage our businesses effectively. However, I would like to suggest an enhancement to the current order cancellation reporting features available on the Seller Central dashboard.

Proposal: Separate Reporting for Customer-Initiated and Amazon-Initiated Cancellations

Currently, the Order Cancellation Rate (OCR) metric on the Seller Central dashboard does not distinguish between cancellations initiated by customers and those initiated by Amazon. This limitation makes it challenging for sellers to understand the reasons behind order cancellations fully and to take appropriate corrective actions. Therefore, I propose the following enhancements:

Separate Metrics for Cancellations:

Customer-Initiated Cancellations: Display the rate and details of orders cancelled directly by customers.

Amazon-Initiated Cancellations: Display the rate and details of orders cancelled by Amazon due to issues such as payment failures, fraud detection, or policy violations.

Detailed Reporting:

Provide a detailed report that sellers can access, which breaks down the reasons for cancellations. This report should include filters for date ranges, product categories, and specific SKUs to allow for more granular analysis.

Dashboard Integration:

Integrate these separate metrics into the existing Account Health Dashboard to provide a comprehensive view of order performance. This integration would help sellers quickly identify trends and areas needing attention.

Benefits of the Proposed Enhancements:

Improved Transparency: Sellers will better understand why orders are being cancelled, enabling them to address issues more effectively.

Better Business Decisions: With detailed insights into cancellation reasons, sellers can make more informed decisions about inventory management, customer service improvements, and policy adjustments.

Enhanced Seller Experience: By providing these insights, Amazon can further enhance the seller experience, fostering greater trust and collaboration between Amazon and its sellers.

I believe that these enhancements will significantly benefit the seller community and help us maintain high standards of customer satisfaction. I kindly request that you consider implementing these features in future updates to the Seller Central dashboard.

Thank you for your attention to this matter and for your continued support of Amazon sellers. I look forward to seeing these improvements shortly.

Sincerely,

YASH