My products are getting clicks but no sales conversions
Hi,
After a having a few weeks of running PPC my products are getting clicks but I am spending more in sponsored ads than sales coming in. Is there something that I might do to help sales.
My products are getting clicks but no sales conversions
Hi,
After a having a few weeks of running PPC my products are getting clicks but I am spending more in sponsored ads than sales coming in. Is there something that I might do to help sales.
0 replies
Steve_Amazon
Hi @Seller_SUNq54w9FSORn,
Steve from Amazon here, thanks so much for the question. Getting clicks is a great way to start getting some traffic to your detail pages however I do understand that conversion can be more difficult.
One of the best ways to increase conversion is to ensure that you have a strong detail page that utilizes the available features to easily tell customers what your product is and how it can be used.
I am dropping some links to threads with more information on how to improve your detail pages, as well as top tips for new sellers. For example; If eligible, activating A+ Content is a great way to take advantage of some improved features for your detail pages.
Amazon Ads: 11 Ways to Improve Your Product Detail Page
Top nine tips for new sellers on Amazon
Please let me know if you have any additional questions after reviewing these resources. Also, if you would like some advise from other sellers, you may want to create a post in the larger Forums environment and see if some other sellers share practices that have worked for them as well.
Thanks,
Steve
Seller_tAfXR7sVBEoZS
Look at your competitors pricing. High probability someone is undercutting you on purpose to take your sales and force you to spend more than you should. I have two direct competitors (similary but not identical product) and they sell theirs BELOW COST and Amazon does nothing when it is reported. My manufacturer wants to help with this issue because they could not sell the items on Amazon at the same price and make a profit. Amazon lets sellers overseas violate fair pricing because the customers like cheap products.
Also, make sure you have back end key words (I think they are called generic key words) in your listings. Don't use every generic key word in your ad or you will consume your own organic sales. Amazon PPC really only benefits Amazon, but it is a necessary game to get sales, to get reivews, to get organic sales.
Seller_ifgPAjrjXQ5iR
Might want to also turn off ads for a week and see what kind of impact that has. I, unfortunately, found that the ads and conversion clicks I was getting were extremely limited unless you are running an entirely new product.
Seller_CW0P5hgbsiqWX
Well, now let's look into just what is going on here. Why are you using advertising in the first place.
1. The three most important things in retail sales are product, Product, and PRODUCT. What no vendor of advertising will tell you is the bottom line. Advertising will not help sell a dead product that no one wants, and if you have a good product, it isn't necessary. It is up to you to decide just where your product fits in.
2. Did you test sell your product for at least a month using FBM. This way you have a base line and know the saleability of the product. If a sleers ever considers buying advertising, they have that base line to see if they are getting what they pay for.
Here is my Paul Harvey story about Amazon Advertising and Competitive Pricing.
Amazon selling is very easy and couldn't be any simpler, but no one will tell you the secret Amazon uses for its own for success. Amazon knows this secret better than any other seller and works very hard to keep it from being known, because when the secret is out on the bag, things will change.
Amazon is very good at showing sellers what a good competitive price would be for the products they sell. Why there are several software companies that, for a fee, can do the same. With all the hype around them, they almost sound like a necessity to have when selling online.
Amazon also is very good at offering advertising campaigns to increase your sales. That way, sellers will keep their selling price high, with the potential of more buyers seeing their offerings. Offered are Keyword Advertising, PPC Advertising, Placement Advertising and more, all to boost your sales. But do they really work?
Strangely enough, you do not see Amazon's products displayed in that good competitive price range, nor do you see Amazon actually using the advertising methods sold to sellers. Why, because Amazon knows the secret is not in those add-on strategies offered for sale. The advertising programs offered are to increase Amazon's bottom line, and keep the secret hidden. While sellers naturally have an internal desire to succeed, many focus on all the hype surrounding these advertising addons, while Amazon focuses on something else, the Buyer.
So, what does the buyer have to do with it? Well, the buyer's action is the secret. Amazon knows that the lowest price offering for any product will sell before the higher price offering of the same item. Amazon wants 3rd party sellers to sell at a higher, so-called competitive price, and if it doesn't sell, buy some advertising from Amazon to help it along. This keeps those sellers away from the Amazon offering and the lowest price offering. So, while the sellers are constantly watching their (always Higher) competitive pricing, advertising program, and what other sellers are doing, Amazon and the sellers with the lowest price offerings are selling away 24 hours a day with no problem. And now you know the rest of the story.
