Subject: Urgent: Brand Registry Denials Despite U.S.-Based LLC’s Pending USPTO Trademark
Dear Amazon Seller Central Community and Support Team,
I am writing to express my ongoing frustration with the Amazon Brand Registry application process and to request urgent assistance with repeated, unclear denials. After over five appeals, my application is consistently rejected for reasons that do not apply to my circumstances. As a seller with an active account in 100% good standing and a pending USPTO trademark application filed directly by my U.S.-based LLC, I am deeply concerned about the lack of transparency in this process.
The denial notices cite one or more of the following reasons:
a) Conduct violating Brand Registry policies, such as invalid notice submissions or catalog tampering.
b) Relation to other Amazon accounts or brands that violated policies.
c) Association with selling accounts that failed verification.
d) Insufficient evidence of branding on products/packaging.
e) A deactivated selling account.
f) Trademark application filed by a firm violating USPTO rules.
Additionally, the rejection emails reference a USPTO page titled “Why hire a private trademark attorney?” stating that foreign-domiciled applicants must use a U.S.-licensed attorney and that applications filed through suspicious firms may trigger scrutiny. The emails suggest my application may be subject to additional review due to potential USPTO rule violations.
These reasons and concerns are inapplicable to my situation:
- My seller account is active, verified, and in excellent standing, with no history of policy violations or catalog tampering.
- My U.S.-based LLC filed the trademark application directly with the USPTO, which is in pending status, meeting Amazon’s eligibility requirement for a pending or registered trademark [Ref: Amazon Brand Registry Eligibility, brandservices.amazon.com].
- As a U.S.-based entity, the USPTO’s rule requiring foreign-domiciled applicants to use a U.S.-licensed attorney does not apply. Since my LLC filed directly, without intermediaries or third-party firms, concerns about suspicious filing firms or USPTO rule violations are irrelevant.
- I have no other Amazon accounts or brands, ruling out related violations.
- I’ve provided high-resolution images of my products and packaging clearly displaying the brand name and logo, as required for Brand Registry enrollment [Ref: sell.amazon.com, Brand Registry Requirements].
The boilerplate appeal responses provide no specific details about which criterion I’ve failed or what evidence is lacking. The reference to foreign-domiciled applicant rules is particularly confusing, as my U.S.-based LLC is a domestic applicant exempt from this requirement. This suggests Amazon may be misapplying scrutiny intended for non-U.S. applicants or those using problematic firms. The lack of clarity undermines Brand Registry’s purpose of empowering sellers to protect their intellectual property and access tools like A+ Content and Transparency [Ref: sell.amazon.com, Brand Registry Benefits].
I respectfully request:
1. A detailed explanation of the specific reason(s) for my denials, including whether the foreign-domiciled applicant rule is being erroneously applied.
2. Escalation to a Brand Registry specialist to verify that my U.S.-based LLC’s direct filing complies with USPTO and Amazon requirements.
3. Clear guidance on any additional documentation needed to validate my pending trademark or branding evidence.
Brand Registry is critical for protecting my brand and growing my business on Amazon, but the current process is obstructing my access to these tools. I urge the community or Amazon’s support team to provide insights or assistance to resolve this promptly. Thank you for your attention, and I look forward to a constructive response.
Best regards,
