Rule-Based Bidding vs Dynamic Bids
Hi all,
I'm maintaining an account for a client. The niche is beauty niche. And the budget is quite low.
- Type: Sponsored Products - Manual targeting
- Date Range: May 1st - July 15th
- Campaign bidding strategy: Dynamic bids - up and down
- ROAS: 8.80
I have a question about this Exact Match campaign...
I get the following recommendation from Amazon:
"You can increase sales by adding a bid rule to automatically adjust your bids while maintaining a minimum ROAS of 11.36"
- Can anyone explain how does rule-based bidding work exactly, and what are pros and cons over the dynamic bids?
- Does anyone have prior experience with this?
- And obviously, what other tricks can be done in order to try and increase the ROAS?
I look forward to your replies.
Happy selling,
Aron
2 replies
Seller_aNryBfYO3DTmL
You are doing great. Why would you ant to change anything? In my experience, any time you allow Amazon to control your bids it eventually destroys the campaign.
Quincy_Amazon
Hello @Seller_kYFSY41zeM2j3
Thank you for posting your inquiry to the Forums. In this case, I would suggest contacting an advertising support specialist directly in the Advertising Console Support Center as they can provide you with guidance on your questions. While I may not have any insight to share, I look forward to reading the contributions from other members of the community.
Regards,
Quincy_Amazon
