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Seller_kYFSY41zeM2j3

Rule-Based Bidding vs Dynamic Bids

Hi all,

I'm maintaining an account for a client. The niche is beauty niche. And the budget is quite low.

  • Type: Sponsored Products - Manual targeting
  • Date Range: May 1st - July 15th
  • Campaign bidding strategy: Dynamic bids - up and down
  • ROAS: 8.80

I have a question about this Exact Match campaign...

I get the following recommendation from Amazon:

"You can increase sales by adding a bid rule to automatically adjust your bids while maintaining a minimum ROAS of 11.36"

  1. Can anyone explain how does rule-based bidding work exactly, and what are pros and cons over the dynamic bids?
  2. Does anyone have prior experience with this?
  3. And obviously, what other tricks can be done in order to try and increase the ROAS?

I look forward to your replies.

Happy selling,

Aron

170 views
2 replies
Grow Your Business
Tags:Advertising, Advertising console, Pay per click
01
Reply
user profile
Seller_kYFSY41zeM2j3

Rule-Based Bidding vs Dynamic Bids

Hi all,

I'm maintaining an account for a client. The niche is beauty niche. And the budget is quite low.

  • Type: Sponsored Products - Manual targeting
  • Date Range: May 1st - July 15th
  • Campaign bidding strategy: Dynamic bids - up and down
  • ROAS: 8.80

I have a question about this Exact Match campaign...

I get the following recommendation from Amazon:

"You can increase sales by adding a bid rule to automatically adjust your bids while maintaining a minimum ROAS of 11.36"

  1. Can anyone explain how does rule-based bidding work exactly, and what are pros and cons over the dynamic bids?
  2. Does anyone have prior experience with this?
  3. And obviously, what other tricks can be done in order to try and increase the ROAS?

I look forward to your replies.

Happy selling,

Aron

Grow Your Business
Tags:Advertising, Advertising console, Pay per click
01
170 views
2 replies
Reply
0 replies
user profile
Seller_aNryBfYO3DTmL
In reply to: Seller_kYFSY41zeM2j3's post

You are doing great. Why would you ant to change anything? In my experience, any time you allow Amazon to control your bids it eventually destroys the campaign.

00
user profile
Quincy_Amazon
In reply to: Seller_kYFSY41zeM2j3's post

Hello @Seller_kYFSY41zeM2j3

Thank you for posting your inquiry to the Forums. In this case, I would suggest contacting an advertising support specialist directly in the Advertising Console Support Center as they can provide you with guidance on your questions. While I may not have any insight to share, I look forward to reading the contributions from other members of the community.

Regards,

Quincy_Amazon

00
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user profile
Seller_kYFSY41zeM2j3

Rule-Based Bidding vs Dynamic Bids

Hi all,

I'm maintaining an account for a client. The niche is beauty niche. And the budget is quite low.

  • Type: Sponsored Products - Manual targeting
  • Date Range: May 1st - July 15th
  • Campaign bidding strategy: Dynamic bids - up and down
  • ROAS: 8.80

I have a question about this Exact Match campaign...

I get the following recommendation from Amazon:

"You can increase sales by adding a bid rule to automatically adjust your bids while maintaining a minimum ROAS of 11.36"

  1. Can anyone explain how does rule-based bidding work exactly, and what are pros and cons over the dynamic bids?
  2. Does anyone have prior experience with this?
  3. And obviously, what other tricks can be done in order to try and increase the ROAS?

I look forward to your replies.

Happy selling,

Aron

170 views
2 replies
Grow Your Business
Tags:Advertising, Advertising console, Pay per click
01
Reply
user profile
Seller_kYFSY41zeM2j3

Rule-Based Bidding vs Dynamic Bids

Hi all,

I'm maintaining an account for a client. The niche is beauty niche. And the budget is quite low.

  • Type: Sponsored Products - Manual targeting
  • Date Range: May 1st - July 15th
  • Campaign bidding strategy: Dynamic bids - up and down
  • ROAS: 8.80

I have a question about this Exact Match campaign...

I get the following recommendation from Amazon:

"You can increase sales by adding a bid rule to automatically adjust your bids while maintaining a minimum ROAS of 11.36"

  1. Can anyone explain how does rule-based bidding work exactly, and what are pros and cons over the dynamic bids?
  2. Does anyone have prior experience with this?
  3. And obviously, what other tricks can be done in order to try and increase the ROAS?

I look forward to your replies.

Happy selling,

Aron

Grow Your Business
Tags:Advertising, Advertising console, Pay per click
01
170 views
2 replies
Reply
user profile

Rule-Based Bidding vs Dynamic Bids

by Seller_kYFSY41zeM2j3

Hi all,

I'm maintaining an account for a client. The niche is beauty niche. And the budget is quite low.

  • Type: Sponsored Products - Manual targeting
  • Date Range: May 1st - July 15th
  • Campaign bidding strategy: Dynamic bids - up and down
  • ROAS: 8.80

I have a question about this Exact Match campaign...

I get the following recommendation from Amazon:

"You can increase sales by adding a bid rule to automatically adjust your bids while maintaining a minimum ROAS of 11.36"

  1. Can anyone explain how does rule-based bidding work exactly, and what are pros and cons over the dynamic bids?
  2. Does anyone have prior experience with this?
  3. And obviously, what other tricks can be done in order to try and increase the ROAS?

I look forward to your replies.

Happy selling,

Aron

Grow Your Business
Tags:Advertising, Advertising console, Pay per click
01
170 views
2 replies
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Seller_aNryBfYO3DTmL
In reply to: Seller_kYFSY41zeM2j3's post

You are doing great. Why would you ant to change anything? In my experience, any time you allow Amazon to control your bids it eventually destroys the campaign.

00
user profile
Quincy_Amazon
In reply to: Seller_kYFSY41zeM2j3's post

Hello @Seller_kYFSY41zeM2j3

Thank you for posting your inquiry to the Forums. In this case, I would suggest contacting an advertising support specialist directly in the Advertising Console Support Center as they can provide you with guidance on your questions. While I may not have any insight to share, I look forward to reading the contributions from other members of the community.

Regards,

Quincy_Amazon

00
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user profile
Seller_aNryBfYO3DTmL
In reply to: Seller_kYFSY41zeM2j3's post

You are doing great. Why would you ant to change anything? In my experience, any time you allow Amazon to control your bids it eventually destroys the campaign.

00
user profile
Seller_aNryBfYO3DTmL
In reply to: Seller_kYFSY41zeM2j3's post

You are doing great. Why would you ant to change anything? In my experience, any time you allow Amazon to control your bids it eventually destroys the campaign.

00
Reply
user profile
Quincy_Amazon
In reply to: Seller_kYFSY41zeM2j3's post

Hello @Seller_kYFSY41zeM2j3

Thank you for posting your inquiry to the Forums. In this case, I would suggest contacting an advertising support specialist directly in the Advertising Console Support Center as they can provide you with guidance on your questions. While I may not have any insight to share, I look forward to reading the contributions from other members of the community.

Regards,

Quincy_Amazon

00
user profile
Quincy_Amazon
In reply to: Seller_kYFSY41zeM2j3's post

Hello @Seller_kYFSY41zeM2j3

Thank you for posting your inquiry to the Forums. In this case, I would suggest contacting an advertising support specialist directly in the Advertising Console Support Center as they can provide you with guidance on your questions. While I may not have any insight to share, I look forward to reading the contributions from other members of the community.

Regards,

Quincy_Amazon

00
Reply
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