Hello,

Currently we've received the following message from the Amazon brand registry department:

We are properly brand registered with all of the necessary documents, and we have operated for more than a year now, but suddenly, from nowhere, I have tried to appeal one listing regarding prohibited claims (I've removed them from the listing and asked Amazon to reinstate it), and right after this has happened,

Do you guys have any idea what the reason may be for the removal from the brand registry regarding the message that we've shown below?

Also, whenever we try to appeal, what kind of documentation will they require? We would be extremely grateful if you could help us!

Message as follows:

"Hello from Amazon Brand Registry, We are writing to inform you that your brand has been removed from Amazon Brand Registry. Why did this happen? This decision was made due to one or more of the following reasons: a) one or more users on the brand are engaging in conduct that violates Brand Registry’s policies, such as, but not limited to, invalid notice submissions through our notice submission channels or tampering with the catalog; b) one or more users on the brand are related to other Amazon accounts or brands that have violated Amazon or Brand Registry’s policies; c) inability to provide sufficient evidence of branding on products/packaging; d) one or more users on the brand have a selling account that is de-activated; or e) your trademark application appears to be filed by a filing firm that may be violating US federal regulations and USPTO rules (explained below). If you are enrolling with a US trademark, please note that the USPTO requires foreign domiciled applicants or registrants to be represented by a U.S. licensed attorney. This rule was designed to improve the quality of trademark submissions by U.S. attorneys who are bound by ethical rules to follow the USPTO rules of professional conduct and their state bar codes of conduct. The USPTO has guidance on evaluating filing firms and how to avoid potential USPTO rule violations here. Additional scrutiny may be triggered by Amazon for use of a suspicious filing firm. Attorneys suspected of misconduct may be investigated by the USPTO. If you are working through an intermediary, rather than directly with a US licensed attorney, to seek a US trademark registration or enrollment into Brand Registry, your application may be subject to additional scrutiny by Amazon and the USPTO. Before hiring an attorney or a trademark service company, check whether they are subject to an Order for Sanctions from the USPTO or listed as an entity on the Potentially Misleading Solicitations webpage. If you are concerned about the validity of your application or the conduct of any of the entities involved in your application, consult with a private U.S. attorney who is knowledgeable about trademark law (and not connected to any entity listed on the Order for Sanctions or Potentially Misleading Solicitations webpage) to evaluate your application. If you need help finding an attorney, you can find resources from the USPTO here. You can also leverage the Amazon IP Accelerator program to connect with a curated network of vetted IP law firms. You can learn more about the program here. Please note that the use of a firm vetted by the Amazon IP Accelerator program is not required for enrollment in Brand Registry. Please note that enrollment in Brand Registry is at Amazon’s sole discretion. Any misuse of Amazon’s Brand Protection tools or suspected misconduct in the acquisition or maintenance of your intellectual property rights may lead to restrictions or removal from Brand Registry. If after having read the USPTO’s rules and regulations, you have reason to believe that your trademark application may have been filed in violation of USPTO’s rules and regulations, you may choose to file a new application that is in accordance with the USPTO’s rules and regulations. Refer to guidelines for eligibility in Brand Registry. Once you have a new trademark application, you may submit a new enrollment request in Brand Registry. Please note that there are several things you can do to protect your trademark application or registration listed here. Has your brand been removed in error? You may submit an appeal to reactivate your Brand Registry account by clicking on: https://brandregistry.amazon.com/appeal/actions/brv/2daabff9-f731-400a-a184-7704030cc05c When submitting an appeal, please ensure that:

Any selling accounts of all users on the brand are active or, if they were previously de-activated, they should have been reactivated. If those selling accounts have not been reactivated, your Brand Registry appeal will be rejected.

You reviewed all the potential reasons for removal of the brand that have been listed above under the section ‘Why did this happen?’. Then enter information accurately and to the best of your knowledge in the appeal form.

Please do not leave any field blank in the appeal form.

Once you have submitted the appeal to the Brand Registry team with all the required information, you will receive the first response within 3-5 days. Once an investigator has reviewed the case, we may reach out to you to request additional information and documents pertaining to your brand. We may also request you to join a video verification with one of our investigators. All communication pertaining to the next steps will be sent over email. Please keep a close watch on your emails. Please note that Selling Partner Support will not be able to provide further guidance regarding this action. The right path forward is to submit an appeal if you believe the action was made in error. However, if your selling account is currently deactivated, you may appeal an action taken on your selling account by submitting an appeal by clicking the "Reactivate your account" button in Account Health ( https://sellercentral.amazon.com/performance/dashboard). Regards, Amazon Brand Registry __

If you would like to change your preferred language for Brand Registry notifications or opt out of certain emails, please navigate to the Email Preferences settings in your Brand Registry account."