Are you familiar with how to manage protection roles and selling roles in Brand Registry?

In this post, we will introduce two types of roles to help you manage and grow your brand after enrolling your brand in Brand Registry.

1. Protection roles

Protection roles are a group of permissions that can be assigned to a Brand Registry user. These permissions enable access to brand protection benefits such as the Report a Violation tool.

There are three protection roles available for Brand Registry user accounts: Administrator, Rights Owner, and Registered Agent. Please note that only Administrators can use the User Permissions tool to add users and roles to your brand.

If you need to assign protection roles for your brand, follow these steps:

1. Sign in to Brand Registry
2. Click the gear icon on the Brand Registry homepage, and select User Permissions
3. Click Invite a user to your brand and enter the email address of the user's Brand Registry account, their name, and their preferred language
4. Select the brand for which you want to grant the user a protection role and choose the marketplace where the user will sign in
5. Select the roles you want to assign to the user and provide a reason for inviting this user to the brand
6. Click Send invitation.

The user will receive an email instructing them to accept your invitation. Before being assigned a protection role, each user must create a Brand Registry account, and accept the terms and conditions.

2. Selling roles

Selling roles are a group of permissions that can be assigned to a selling account using a merchant token to unlock eligibility for brand selling benefits. Once you enroll in Brand Registry, your Seller Central account may be assigned a Selling Role for your enrolled brand.

There are two selling roles that an Administrator can assign: Brand Representative and Reseller.

If you need to assign selling roles for your brand, follow these steps:

1. Sign in to Brand Registry
2. Click Manage and select Manage selling accounts
3. Click Connect a selling account and select the relevant selling role, based on the user’s relationship with the brand.
4. Provide the seller’s merchant token or select an already connected selling account and choose the relevant brand for that user.
5. Click Connect selling account when the information is completed. This will send an invitation to the seller via email.
6. After the seller accepts the invitation, the selling role will be displayed as active in the Connected tab.

Who may use the tool?

Manage selling accounts is available to the brand Administrator. Visit Brand Registry protection roles and Manage selling roles and brand benefits to learn more about roles and benefits.

If sellers have specific questions regarding Brand Registry roles, please let me know in the comments!