Research shows that 75% of shoppers are likely to buy a product during Prime Day that they discovered leading up to the event.*

Learn how to prepare your brand and products for Prime Day 2023 with on-demand videos from our Amazon Advertising summit: Prep for key shopping days (recordings are in English):

• Optimize your store ahead of Prime Day: Discover strategies to improve your store and build your brand for peak periods. Watch now
• Learn top tactics to build and measure customer loyalty: Help build customer loyalty with Amazon Advertising self-service ad solutions. Watch now
• Discover the power of portfolios: Learn how to manage your budget and streamline sponsored ads campaign-management strategy with portfolios. Watch now

For more advertising resources and best practices, read our Prime Day 2023 guide for small-business owners.

*Kantar Quickfire Survey 2022: US survey respondents who shopped during Prime Day week in 2020 or 2021 and plan to do so in 2022