Hey @Seller_vr8eOVFryPCCG,

to get a bit more context, I searched for your store name (which is visible in your forum profile) and took a quick look at some of your listings. It seems that many of your products — especially the beverage listings — are also offered by other sellers, usually around 6 offers per listing.

Because of that, I think the fluctuations you're seeing mainly come down to competition. Are you familiar with the term Featured Offer (formerly called the Buy Box)?

When you're the Featured Offer (meaning you have the most attractive offer at that moment), you're the seller who gets the order when a customer clicks "Add to Cart." If you're not the Featured Offer, customers would have to click "Other sellers on Amazon" and manually pick your offer — and most buyers just don’t do that extra step.

Amazon's help pages explain this in more detail and list a bunch of factors that influence the Featured Offer. But short-term — when it comes to day-to-day fluctuations — price tends to be the biggest lever. Of course, lowering prices hurts your margins, so it's always a balancing act. Here’s a good starting point if you want to dive deeper: Become the Featured Offer

If you'd like to even things out a bit, you might want to check out automated pricing. Amazon has built-in tools that let you apply pricing rules automatically, so you can stay competitive without constantly adjusting prices manually. Here’s a quick intro to that: Intro to Automate Pricing

Hope this helps a bit!

– Michael