Dear The pulse,
Thank you for choosing Amazon India Seller Forums to discuss your query.
The “Buy Box” is the box on a product detail page where a customer starts the purchase process by adding an item to their shopping basket.
A key feature of the Amazon platform is that the same product can be sold by several sellers. If several sellers offer the same product, they may be eligible to compete for the Buy Box for that product.
A seller’s eligibility to win the Buy Box is tied to specific seller performance criteria that identify the sellers who have consistently provided customers with a great buying experience on the Amazon.in site.
Sellers are evaluated based on factors that have been carefully chosen in an effort to give customers the best shopping experience. Sellers are evaluated based on the following criteria:
ODR (Order Defect Rate)--ODR is based on customer feedback, A-to-z claims and chargebacks
Other seller performance metrics
Customer shopping experience offered on an item, such as speed of delivery, delivery options and 24/7 customer service (including through the sellers participation in FBA)
Time and experience on the Amazon selling platform
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