How to get buy box for new seller?



I am a new seller just listed with FBA. Inspite of best prices i never get on to the buy button. Sellers selling higher than my price are being given sale price. How am i suppose to sell and get ratings when no one would buy from me?? I can give good sales and am a very high efficiency seller with other selling platforms. How do i grow here when there is nothing to start from??


You can get the buy box with two scenarios:

  1. Send your products at the FBA. (FBA listings always get the buy box)

  2. Improve your performance on Amazon and gradually win the buy box for the merchant fulfilled listings.

Hope this helps.

  1. I am already an FBA seller!!

  2. I already have the best price but not getting on buy button…People with price higher than me gets sale price from amazon much less than me!! That make sure no body buys from me… Nd that makes sure nobody give me reviews… Nd that make sure nobody give me ratings!! So How am I gonna grow in this?? I mean how am I suppose to improve my performance??


Dear The pulse,

Thank you for choosing Amazon India Seller Forums to discuss your query.

The “Buy Box” is the box on a product detail page where a customer starts the purchase process by adding an item to their shopping basket.

A key feature of the Amazon platform is that the same product can be sold by several sellers. If several sellers offer the same product, they may be eligible to compete for the Buy Box for that product.

A seller’s eligibility to win the Buy Box is tied to specific seller performance criteria that identify the sellers who have consistently provided customers with a great buying experience on the site.

Sellers are evaluated based on factors that have been carefully chosen in an effort to give customers the best shopping experience. Sellers are evaluated based on the following criteria:

ODR (Order Defect Rate)--ODR is based on customer feedback, A-to-z claims and chargebacks
Other seller performance metrics
Customer shopping experience offered on an item, such as speed of delivery, delivery options and 24/7 customer service (including through the seller’s participation in FBA)
Time and experience on the Amazon selling platform

Kindly visit the below help pages:

h5. Subscribe to our official YouTube channel for tutorials and training videos.


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