If you're a small or mid-sized seller looking to grow on Amazon, here's a proven checklist of strategies that large sellers use to dominate the platform. These are insights gathered from top-performing accounts and agencies:
✅ 1. High-Budget Sponsored Ads + DSP Campaigns
Big sellers spend anywhere from ₹50,000 to ₹5 lakhs+ monthly just on ads.
They run not just Sponsored Product ads, but DSP (Demand Side Platform) ads that show across external platforms — news sites, apps, etc. This builds brand visibility and boosts organic ranking.
✅ 2. Leveraging FBA + Prime Badge
FBA listings get the Prime badge and faster delivery options — leading to higher trust and conversion.
Higher sales velocity from Prime boosts search rankings and organic visibility.
✅ 3. Advanced SEO & Keyword Domination
Top sellers use tools like Helium 10, Jungle Scout, or DataDive to dominate high-volume keywords.
They optimize titles, bullet points, backend keywords, and stay ahead of competitors by targeting every possible keyword variation.
✅ 4. A+ Content and Brand Story Utilization
Big brands invest in rich A+ Content with visuals, comparison charts, and videos.
They also use the Brand Story section to build emotional connection and trust — significantly improving conversion rates.
✅ 5. Deals, Coupons, Lightning Deals & Vine Program
Top sellers constantly run deals and coupons to improve CTR and visibility.
They also enroll in Amazon Vine Program to get 50–100 high-quality reviews in just 15–20 days.
✅ 6. Outsourced Customer Service & Returns
Professional sellers automate or outsource customer service and return handling to maintain excellent brand health and reduce negative ratings.
Happy customers = better reviews = stronger long-term growth.
✅ 7. Multiple Accounts & Category Domination
Large sellers often operate multiple seller accounts strategically (as per Amazon's policy) to dominate multiple subcategories.
This gives them maximum shelf space and visibility on key search terms.
✅ 8. Driving External Traffic
They actively run Meta (Facebook/Instagram) Ads, Google Ads, and influencer campaigns to send traffic directly to Amazon listings.
Amazon’s algorithm rewards external traffic — it boosts ranking and conversions.
✅ 9. Building Brand Awareness & Social Proof
These sellers don’t just sell — they build brands.
They invest in Instagram, YouTube content, and offline events to build brand recall, so customers search their brand directly on Amazon — giving them an organic lift.
✅ 10. Variation Strategy & Inventory Mastery
They create multiple variations of a single product (colors, sizes, bundles) so at least one variation appears in every relevant search.
They also master inventory flow to avoid stockouts and maintain continuous ranking.
🚀 Final Thought:
Big sellers don’t just “sell” on Amazon — they understand and play the system.
They align their strategy with the Amazon algorithm at every level — branding, advertising, fulfillment, and customer experience.
If you’re serious about growing, it’s time to think and act like a big seller. 💡
